If you have a few ingredients in the fridge and don't know what to cook, if you are in a rush, but still want to make something good and inspired, from now on you are no longer alone in the kitchen.
TRANSAVIA together with Interactions launch SmartCook by Fragedo, the first AI cooking assistant in Romania. A reliable partner that starts from the ingredients you already have at home and suggests what you can cook with them. All very simply and easily: you access SmartCook by Fragedo on the company's website, you enter the ingredients you want to include in what you will cook and then enjoy inspired recipes. Just as easily, you can access the AI assistant by scanning the QR code on the packaging Fragedo right in the store by receiving instant suggestions to complete your shopping list: you enter the dish you want to cook, and SmartCook lists all the necessary ingredients for you. This way you buy everything you need in a single trip, without discovering, once you get home, that one, two, or... more ingredients are missing.
SmartCook by Fragedo is the result of a collaboration between TRANSAVIA — the leader of the chicken meat market in Romania and the only producer in the region with 100% integrated operations, from farm to fork, through its own facilities that ensure complete traceability, optimal nutrition, and authentic taste — and INTERACTIONS, the digital agency with over 15 years of experience on the local and international market, which initiated and implemented the concept, developing the digital user experience.
“At TRANSAVIA, we do things just the way they should be done, with care, respect, and responsibility, from the bowl to the fork. For us, the high quality and total safety of the products we offer are complemented by a natural presence in the daily lives of families in Romania and everywhere, with simple, tasty, and reliable solutions. We understand the intense pace of modern life and are always thinking about how we can make meals more nutritionally valuable, lighter, faster, and more balanced, without losing the joy of authentic taste. And our innovative answer is SmartCook by FragedoDeveloped together with the INTERACTIONS team, Romania's first AI cooking assistant is created to transform every meal into a simpler, more pleasant, and more inspiring experience because it offers quick ideas, delicious recipes, and combinations suited to everyone's lifestyle. Everyone who activates the experience SmartCook by Fragedo they will be inspired and helped by AI to cook simpler, faster, and tastier for the whole family.” Tulia Cășvean, Corporate Communication and PR Director TRANSAVIA
„Because technology only matters if it manages to make our lives easier, SmartCook by Fragedo is the result of a courageous collaboration, where technology is not just a tool, but real support in everyday life. We are glad that alongside the TRANSAVIA team we managed to transform an idea into an AI-powered digital experience that is practical, relevant, and accessible to everyone who wants to cook more easily, with more inspiration, and more connected to their own rhythm. We are proud to add this project to the portfolio of solutions created in-house by INTERACTIONS: PROMOTIFUL, the SaaS platform that helps you quickly create a promotional website in just 3 hours, without needing a programming team; IMPACTFUL, the consumer dialogue program helps brands communicate constantly with their database, while also providing a GDPR-compliant storage solution; EVENTFUL, the cloud-based attendee management solution that allows for the simple creation of an attendee database.” Camelia Creţu Sr. Account Manager, INTERACTIONS
About TRANSAVIA
TRANSAVIA is the leader of the local poultry meat market, being one of the most important family businesses, which owns and produces the brand of Fragedo chicken meat and Papane chicken-based semi-prepared foods. With Romanian 100% capital, the company ranks among the most valuable brand portfolios in Romania. TRANSAVIA operates sustainably using a vertically integrated 100% business model, based on best practices and the strictest protocols throughout the entire production and distribution chain, from the bowl to the fork. It is the only producer in the country that offers chicken meat products sourced exclusively from chickens raised on its own farms. In its nearly 33 years of activity, TRANSAVIA has constantly invested in modernization and state-of-the-art technology, adopting innovation as a source of sustainable business growth and predictability for the future. As one of the largest Romanian employers, TRANSAVIA currently has over 2,300 employees, who primarily work across its 31 poultry breeding farms and 4 crop production farms, the compound feed mill, the 3 state-of-the-art slaughterhouses, and the meat processing plant. In TRANSAVIA's farms, located in 8 counties across Romania, over 100,000 tons of chicken meat are produced annually. Approximately 30% of the company's annual production goes to export, to several European states and other continents. Fragedo, the company's brand emblem, is the first brand in Romania that, following the evaluation of the Romanian Advertising Council (RAC), received the right to display the seal on its TV commercial Ethical Brand, this certifies compliance with ethical principles and good advertising practices. TRANSAVIA publishes Sustainability Reports since 2019 and is the only company with 100% Romanian capital that has committed to the standards to be a co-signatory of the EU Code of Conduct on Responsible Food Business and Marketing Practices.
TRANSAVIA has the largest green energy investment in Romania's food industry, allowing it to supply up to 100% of the energy needed for its technological processes from its own renewable sources.
For more information, visit https://transavia.ro/.
