Transavia participated in SIAL 2014, the largest international food industry trade fair

In 2014, Transavia participated for the second time at SIAL, the largest international trade fair dedicated to the food industry.

The fair took place from October 19 to 23 in Paris and brought together the most prestigious food industry companies in the world. Transavia was one of the few Romanian companies to take part in this prestigious exhibition.

„Our participation in SIAL is a recognition of the quality of Transavia products and the expertise accumulated in the Romanian poultry industry. Our products are appreciated beyond the country's borders as well, thus we have managed to attract partners from all over the world and to export to countries such as England, France, Spain, Croatia, and beyond. For over 20 years, we have been constantly investing in technology and equipment to become a benchmark of quality in this field, and the remarkable performances recorded over the years only confirm our position as a leader in this field.”said Ioan Popa, General Manager of Transavia company.

The SIAL trade fair, organized into 20 sectors, aims to bring together under one roof the most important companies in retail and commerce, the food industry, the agri-food industry, and the wine sector.

Over 6,300 exhibitors from more than 105 countries participated in the 23rd edition of the SIAL fair.

Additionally, over 150,000 visitors, including internationally recognized figures from the culinary industry, famous master chefs, representatives of the largest companies in this sector, retailers, and other partners, visited the booths of the major brands present at the event.

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Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.