What if nutrition education were no longer just a theoretical subject, but concrete support for teachers in the classroom, for parents at home, and for children every day? Association PlaYouth and Fragedo, the iconic brand of TRANSAVIA, launches „The School of Responsible Taste,” a traveling educational program that brings information about balanced and responsible nutrition closer to parents and teachers in schools across Alba, Brașov, Cluj, and Sibiu counties.
„School of Responsible Taste it is about how families and schools can build together a culture of healthy eating, inspiring communities to adopt a harmonious lifestyle. It shows that caring for health begins with small, yet conscious gestures: in the child's school lunchbox, in the home kitchen, and in the messages delivered in the classroom. Together with our partners from TRANSAVIA, we will translate the information from the area of responsible nutrition into clear and applicable language, providing concrete tools to teachers and parents, through which we will contribute to improving the quality of life of the entire family. We were glad to see interest in the project from Inspectorates, schools, and parents, which confirms to us that there is a real need for such initiatives. We believe that lasting changes happen when correct information is accompanied by support and collaboration, and this program is a concrete step in this direction,”, explain Ana Stănescu, President of the PlaYouth Association.
Through the „School of Responsible Taste” caravan held from February to April 2026, TRANSAVIA and the PlaYouth Association are connecting teachers and parents with correct nutritional information, offering the support that families need to build healthy and sustainable habits, day by day.
„Childhood obesity in Romania it is a major public health issue, affecting 1 in 4 children, with a growing prevalencee. The data of the World Obesity Federation, included in World Obesity Atlas 2024, showing that over 25% of children are overweight or obese, and the trend is upward, with estimates of 500,000 obese children by 2030. The main causes are poor nutrition, a sedentary lifestyle, and lack of physical activity. Thus, education for responsible nutrition must become a priority today and not tomorrow. In this spirit, the collaboration between the poultry market leader Fragedo and PlaYouth Association it means a concrete step through the caravan The School of Responsible Taste, which creates a natural space for dialogue and collaboration on aspects related to a balanced diet and proper nutrition, strengthening the bond between school and family and contributing to the formation of more informed and united communities around a common goal: children's health”, show representatives TRANSAVIA.
Both at home, where parents look for clear benchmarks for better daily choices, and in schools, where teachers feel the need for practical tools that are easy to integrate into the classroom, education for a balanced and responsible diet needs concrete support and applicable solutions. In schools, the need for such tools is felt directly by teaching staff, who seek practical solutions to transform theoretical information into real habits. Teachers say that education for a healthy diet becomes truly effective when it has concrete support and applicable examples.
„As a primary school teacher, I feel the need more and more often for clear and applicable resources when discussing nutrition with my students. Children are curious, they ask questions, but the information needs to be explained in a way they can understand. „The School of Responsible Taste” offers us precisely this support: concrete tools and practical examples that we can naturally integrate into the classroom. I believe that such initiatives help us build a real bridge between school and family, because healthy habits are formed together.”, declares Alemănuța Toader, methodological teacher at the Sibiu Teaching Staff House, geography teacher at the Cristian Gymnasium School, Sibiu.
Support for teachers. Clarity for parents. Healthy habits for children
„The School of Responsible Taste”highlights the importance of a balanced diet and healthy eating habits, transforming the act of eating into a meaningful learning experience for teachers, parents, and children.
For teachers, the program offers concrete tools to address nutritional education in an attractive way that is easy to integrate into homeroom or counseling classes: guides, worksheets, and interactive methods adapted to the students„ age. For parents, the project will bring clarity to a field often burdened by contradictory information or myths. Sessions with specialists and open discussions will offer realistic solutions for the school lunchbox and daily family meals, placing emphasis on nutritional balance, the origin of basic ingredients, and conscious choices. A central element of the caravan will be the collaborative moment „The school lunchbox idea box”, where participants will work together to find nutritionally balanced, accessible, and easy-to-implement options.
Registrations take place between February 20 and March 8, 2026, by filling out the form. Participating teachers and parents will receive a Caravan Kit „The School of Responsible Taste”, which includes educational materials and practical resources for continuing activities at school and at home.
More information: playouth.ro
About TRANSAVIA
TRANSAVIA It is the leader of the local poultry market and one of the most important 100% Romanian-owned family businesses. With a strong brand portfolio such as Fragedo (premium chicken) and Papane (chicken semi-preparates), TRANSAVIA also positions itself as a leader in brand equity, holding the most valuable brand portfolio in the food industry, according to the Brand Finance® Romania 2025 ranking. Fragedo, the company's flagship brand, is the first brand in Romania that, following the evaluation by the Romanian Advertising Council (RAC), received the right to display the seal on its TV commercial Ethical Brand, this certifies compliance with ethical principles and good advertising practices.
For 35 years, TRANSAVIA has differentiated itself through a fully integrated business model „from the bowl to the fork”, with its own facilities, being the only large producer in the region that controls the entire production chain, from grain cultivation to the finished product delivered to consumers. All chickens come exclusively from its own farms (reproduction, incubation, and breeding) and are processed only in owned facilities, ensuring complete traceability and constant standards of full quality and safety. Every year, in farms located in 8 counties, owned slaughterhouses, and processing plants, the family business produces over 120,000 tons of chicken meat, respecting the highest standards of quality and food safety, confirmed by prestigious international certifications. Approximately 30% of the production is destined for export to European states and other international markets. The company has consistently integrated state-of-the-art technology and innovations into its processes, using modern equipment to optimize traceability, reduce waste, and guarantee product consistency. In fact, TRANSAVIA is a pioneer of sustainability in the Romanian food industry, making the largest investment in green energy in the sector, ensuring largely the energy necessary for production processes from its own renewable sources. Starting from 2019, the company publishes Sustainability Reports, consolidating its commitment to transparency, accountability, and robust governance. In addition, TRANSAVIA is the only Romanian company to sign the European Union Code of Conduct on Responsible Food Business and Marketing Practices.
With approximately 2,300 employees, TRANSAVIA is one of the largest Romanian employers. The company's team, made up of professionals from multiple areas, is the foundation of the sustainable development and solid reputation that the company enjoys.
TRANSAVIA is expanding its operations in the region's pet food production sector, thus completing its integrated model, from the bowl to the fork, with a new „la bol” link, making the largest entrepreneurial investment in the region in this sector.
About PlaYouth
PlaYouth Association is a non-governmental organization dedicated to improving the quality of life of children and young people through non-formal education. With a team of passionate trainers and facilitators, Playouth has managed to create an educational ecosystem where every participant is encouraged to discover their maximum potential in an inclusive and energetic environment. Founded out of the desire to provide big and small people with a safe space for development, Playouth promotes the concept of „learning through play and art”. The organization believes that the development of cognitive and emotional skills is much more effective when the rigid barriers of traditional education are replaced with creative and participatory methods. Thus, they have developed numerous projects such as the Family Hub Toy Library, the Creative Recycling Caravan, the Toy Bank, the Alternative Education Marathon, as well as school renovations, library and garden setups, and other heartfelt projects for the organization's communities.
